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ESM Reports From European Seafood Exposition, Brussels 2011

Published on May 6 2011 8:30 AM in Retail

ESM Reports From European Seafood Exposition, Brussels 2011

ESM travelled to Brussels earlier this week to join visitors from over 140 countries at the European Seafood Exposition, the largest dedicated seafood expo in Europe. More than ever before, the focus was on innovation, as manufacturers and suppliers sought to satisfy retailer demand for niche products.

Vietnam's Vinh Hoan Corp and French producer Halieutis were the major winners at the 11th annual Seafood Prix d’Elite new products competition at the event, with the former wining the Grand Prize for Best New Retail Product for its Provocake, a fishcake product made with pangasius, shrimp and mushrooms. Haluetis won of the Grand Prize for Best New Foodservice Product for its Tambaqui Ribs, an innovative rib-style product from Brazil.

Also catching ESM's eye at the event was French company JC David, producers of a high quality Smoked Haddock Soup; Danish firm Jens Møller Products, which produces Fruit-Art Blackcurrant, a variation on its Cavi-Art range; health-focused producer Larsen Danish Seafood; Lee Fish, a Swiss producer of a range of high quality seafood products; tuna specialists Campos; The Big Prawn Company, producers of a successful Cocktail Multipack, featuring prawn, king prawn and crayfish; Dutch firm Krijn Verwijs, one of Europe's largest shellfish suppliers; Belgium-based Vichinuai Europe, whose successful Dino Power Snock is aimed at children and Salm Invest SA, producers of an innovative Sandwich-Sliced Smoked Salmon with Toasts product.

The 37 finalists in this year's Seafood Prix d’Elite hailed from 14 countries, a sign of the level of new product development taking place in key markets.

Also at the event, European Union Fisheries Commissioner Maria Damanaki outlined her plans to streamline the Common Fisheries Policy (CFP) to ensure that traceability and overfishing are centre focus. “We have to fish in a way that ensures fish stocks are healthy,” she said, noting that a reformed CFP is almost certainly set to be unveiled by next year. “Next year is going to be critical,” she added. “I hope to come here next year and say to you, that some good work was done. The job won’t be easy. But we have to try.” (6 May)

© 2011 - ESM: European Supermarket Magazine

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