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ESM: European Supermarket Magazine Celebrates Tenth Anniversary

ESM: European Supermarket Magazine has marked its tenth anniversary with the publication of a bumper edition tracking the highs and lows of the past decade in European grocery.

Launched as Private Label Europe in 2009, the magazine was created to meet the demand of pan-European buyers who wanted to get ‘up to speed’ with the latest store brand innovations.

In its very first edition, publisher and founder Kevin Kelly, wrote, ‘We have set a very high ambition: to be one of the best business-to-business magazines in Europe, and to be the outstanding dedicated pan-European supermarket magazine.’

By the end of that year, following a wealth of positive feedback, Private Label Europe had evolved into ESM: European Supermarket Magazine, tapping into a niche heretofore underdeveloped – a magazine aimed at senior management in the pan-European grocery sector, focusing on the issues that mattered most to them, and the emerging trends set to influence the sector of the future.

Today, ESM is read by close to 29,000 chief executives, managing directors, sales directors, procurement managers and category buyers across Europe, and it is distributed at trade shows, conferences and industry events around the world.

It has expanded online, with a website, app and social-media presence updated on a daily basis, bringing you the stories that matter, as and when they happen. It has spawned an awards programme – the European Private Label Awards – and developed partnerships with respected industry bodies, such as the Consumer Goods Forum, ECR Community and IGD.

Check out ESM's review of the past ten years in grocery:

Here's what some leading industry figures had to say about ESM's tenth anniversary:

“Any publication that can bring us closer to the food generation is one we want and need to read. ESM helps small and large companies listen more closely to consumption trends while providing insightful perspectives on our sector. On behalf of Danone, I sincerely congratulate Steve and the team, with all the best wishes for the next ten years and beyond.”
Emmanuel Faber, Chairman and Chief Executive, Danone

“I am delighted that ESM is celebrating its tenth anniversary. Congratulations on this milestone! ESM is an established publication for the retail sector and FMCG industry, with news coverage and analysis, which create value for its readers. Its competence in specialised areas such as private labels, sustainability, supply chain and market trends, has grown the magazine into a reference for the professionals active in [the] retail and FMCG sectors."
Olaf Koch, Chairman of the Management Board, Metro AG

“Many congratulations from everyone at Tesco on your tenth anniversary. We have always enjoyed speaking to Steve and the team over the years, and reading the unique perspective that ESM brings on retail right across Europe. Congratulations again, and here’s to the next ten years!”
Dave Lewis, CEO, Tesco

“ESM continues to provide a thorough picture of the European grocery landscape and is a useful guide to the trends and innovations shaping retail across the continent. Congratulations to ESM on its tenth anniversary.”
Judith Batchelar, Director of Sainsbury’s Brand, Sainsbury’s

“I have long trusted ESM to provide the most up-to-date news and insight on the rapidly changing retail and consumer goods sectors. I wish the ESM team congratulations on their tenth anniversary.”
Jan Zijderveld, CEO, Avon [former President, Unilever Europe]

“Few other publications get to the heart of the European retail and grocery industry as ESM does. I wish the ESM team all the best as they celebrate their tenth anniversary.”
Patrick Coveney, CEO, Greencore

“Over the last decade, European Supermarket Magazine has been a great source for all things pertaining to the world of retail. From breaking news to technology trend features to insightful articles, it is an excellent publication for keeping up to date on the industry, and so I congratulate the entire ESM team on this milestone, and wish them well for the future.”
Andy Clarke, Chairman, Spoon Guru [former CEO, Asda]

As well as marking a milestone in the history of Europe's leading grocery retail publication, ESM Issue 5 2019, which has just been published, also features a comprehensive guide to the world's biggest trade fair, Anuga 2019, as well as interviews with top executives from Spar Group (South Africa), Rimi Baltic and FrieslandCampina. Read it here: Premium subscribers only.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
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