ESM: European Supermarket Magazine had the pleasure of chatting to Jon Wright, head of retail insight at IGD, at the recent PLMA Roundtable event in Hamburg.
At the event, Wright gave an insightful presentation on the birth of the 'smart store', as well as how retailers can best position themselves to tap into rapidly changing consumer trends.
We chat to Wright about the need to balance insight with profitability, why retailers are increasingly keen to forge alliances – both with their peers and competitors – and methods to future-proof your private-label offering.
For more information, visit www.igd.com.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.