Poland’s Eurocash Group has opened its 1000th renovated ABC retail outlet in the town of Miłoradz in the Pomerania province.
The store in Miłoradz, operating as part of the ABC network since 2018, has undergone a rebranding and remodeling process.
The shop is named ‘Karolinka’, after its owner, and its signboard also features the ABC logo.
The highlights of the store include a wide range of beverages and liquor, fresh meats, dairy products, as well as local products.
The retailer has also introduced the ABC Cash Register System at the outlet, which facilitates store management and the implementation of retail promotions and other marketing activities.
The store owner can easily accept promotions, including the ABC newsletter for discounts and offers at cash registers.
'Franchisees Know Best'
Tomasz Michalewicz, director of ABC Network and customer development in Eurocash Group, said, “We are convinced that our franchisees know best what their customers need and how to respond to them. That is why they decide about the final appearance of the interior of the store and its equipment.
“They choose which of the proposed solutions and to what extent they want to use. Thanks to this, each ABC store has its own unique, local character.”
In December of last year, the retail group opened its 500th renovated ABC store in Warsaw.
The renovation project is part of Eurocash Group's strategy to change the image of ABC stores and includes new store openings as well as the rebranding of the existing outlets.
'ABC Chain Has Become A Modern Brand'
Michalewicz added, “The ABC chain has become a modern brand, guaranteeing quality, pleasant shopping, availability of goods and greater visibility of promotional offers. This is directly reflected in the sale of products in each category. Changing the consumer's perception of the brand affects the size of the shopping cart.
“The new image, combined with the current development strategy of the local store, focusing on the relationship between the owner and the consumer, creates a strong synergy and increases the value of the brand.”
© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
