Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Pakistani Chain Alpha Supermarkets To Stock Tesco Products

By Steve Wynne-Jones
Share this article

UK retailer Tesco has reached an agreement to stock its products at Pakistani chain Alpha Supermarkets, according to Reuters.

The publication said that Tesco has been expanding in emerging markets to boost declining growth in western Europe. Pakistan has a rapidly growing consumer market and developing middle class.

"We have agreed on a wholesale partnership with Alpha Supermarkets in Pakistan, under which Tesco products will be stocked at two of its stores," head of new market development Jared Lebel told Reuters.

The owner of the Pakistani supermarket chain, Limestone Private Limited, has plans to open 50 smaller-format express stores and four Alpha stores that will offer Tesco products, over the next three years.

A representative from Limestone said that products will be available in stores in ten days. It will be the only retailer to stock Tesco own-brand products, from food and non-food items, as well as fresh and frozen.

ADVERTISEMENT

The partnership was originally announced by British High Commissioner Thomas Drew and Limestone at a press conference in Karachi on Tuesday.

Tesco had announced in January that it would merge with the country's largest wholesaler, Booker, in what the two groups have said will create ‘the UK’s leading food business’.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Karen Henderson. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days