Books and entertainment retailer Fnac Darty has launched standalone stores in two Carrefour hypermarkets in France, and intends to open several more.
Carrefour La-Ville-du-Bois and Carrefour Limoges Boisseuil are the first two stores to feature the Fnac Darty outlets, which commenced trading on 20 November, according to trade publication Lineaires.
The La-Ville-du-Bois concession covers around 1,000 square metres, while the Limoges Boisseuil outlet covers 700 square metres of space.
The trial is initially scheduled for a six month period, but according to sources that spoke to Lineaires, five additional stores are set to open a Fnac Darty store at the start of next year.
In December 2017, Carrefour signed a purchasing agreement with Fnac Darty.
New Approach
Carrefour has pledged to utilise its hypermarket space more effectively as part of its Carrefour 2022 business transformation plan.
According to the group’s third quarter results, issued last month, around 10,000 square metres of space in Carrefour’s hypermarket estate has now been reallocated, either to external players or to ‘hybrid order preparation platforms’ for online orders.
The group is also undertaking ‘advanced studies’ for the relocation of a further 40,000 square metres of space, with the main focus being on the non-food area of hypermarkets.
Carrefour’s hypermarket estate in France posted a 0.6% decline in organic sales in the this quarter, to €5.183 billion (0.0% in like-for-like sales).
The hypermarket business accounts for 51.3% of Carrefour’s sales in France.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
