French Household Spend Up By Double Digits As Lockdown Measures Return
The return of lockdown measures in France led to a 10.4% increase in household spending in the period from 5 October to 1 November, according to the latest market share data from Kantar.
France re-imposed lockdown measures in Week 44 (commencing 26 October), which led French shoppers to spend more at the checkout (+11%) during the P11 period, while the number of transactions fell by 1%.
In addition, online grocery sales continued to grow, by 2.2 percentage points, meaning e-commerce now accounts for 8.7% of the market.
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