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French Retailer Carrefour Names New Digital Boss

Published on Feb 9 2021 7:39 AM in Retail tagged: Trending Posts / E-Commerce / Carrefour / France / digital / World News

French Retailer Carrefour Names New Digital Boss

Carrefour, Europe's largest food retailer, has appointed Elodie Perthuisot as its new digital boss, effective from March 1.

Perthuisot, 44, who joined Carrefour in 2018, replaces Amelie Oudea-Castera as head of data e-commerce and digital transformation.

Oudea-Castera is leaving the group to pursue a personal project, Carrefour said in a statement.

Perthuisot, who is also joining Carrefour's executive board, was a marketing executive between 2012 and 2018 at retailer Fnac Darty, the French group previously headed by Carrefour boss Alexandre Bompard.

Since 2020, she has been executive director e-commerce and supply chain at Carrefour France.

Bompard pledged in 2018 to spend €2.8 billion to expand the group's global digital business by 2022.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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