Retail

French Retailer Carrefour Names New Digital Boss

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Carrefour, Europe's largest food retailer, has appointed Elodie Perthuisot as its new digital boss, effective from March 1.

Perthuisot, 44, who joined Carrefour in 2018, replaces Amelie Oudea-Castera as head of data e-commerce and digital transformation.

Oudea-Castera is leaving the group to pursue a personal project, Carrefour said in a statement.

Perthuisot, who is also joining Carrefour's executive board, was a marketing executive between 2012 and 2018 at retailer Fnac Darty, the French group previously headed by Carrefour boss Alexandre Bompard.

Since 2020, she has been executive director e-commerce and supply chain at Carrefour France.

Bompard pledged in 2018 to spend €2.8 billion to expand the group's global digital business by 2022.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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