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Germany’s Aldi Süd Saw Organic Offering Grow In 2020

Published on Apr 28 2021 2:09 PM in Retail tagged: Germany / Organic food / Aldi Süd / Coronavirus

Germany’s Aldi Süd Saw Organic Offering Grow In 2020

Aldi Süd expanded its organic assortment in 2020 to approximately 450 products amid the coronavirus pandemic.

The discounter added around 100 new products to its assortment last year, it said.

The company saw a 20% growth in sales in the organic segment in this period.

Top Retailer

Aldi Süd emerged as the top retailer for certified organic products, the company said, citing Nielsen Homescan data.

Ecologically manufactured products are gaining popularity among consumers, and according to Eco-Barometer 2020, eight out of ten respondents occasionally, often, or exclusively buy organic food.

The top sellers in the organic category at Aldi Süd include eggs, carrots, lemons, ground beef and whole milk.

Erik Döbele, managing director of buying and services at Aldi Süd, said, “Our goal is to make sustainable products accessible to all of our customers. The expansion of our organic range is an essential part of our project, which we will continue to pursue in the future.”

The Range

The first organic product introduced by the retailer was eggs in 2004.

Last year, the retailer added more organic products to its range, especially in the baby food, baked goods and fresh meat categories.

Organic products at Aldi Süd are distinguished by the German organic logo and the green EU organic seal.

In addition, all products offered by its private-label brands GUT bio and Mamia bio are certified and labeled accordingly.

The products meet the guidelines and requirements of applicable EC organic regulations, the company added.

© 2021 European Supermarket Magazine. Article by Dayeeta Das. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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