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Retail

Germany's REWE And Penny To Expand Sustainable Fruit Juice Range

German retailer REWE and its discount banner Penny are set to expand their range of sustainable fruit juices by switching to exclusively certified organic orange juice by the end of 2025, according to a press release.

With this move, the retail group will become the first food retailer in Germany to sell exclusively certified organic orange juices in its REWE and Penny outlets.

Certified pineapple juices are already available at REWE outlets.

By the end of 2018, Penny will also completely switch to certified pineapple juices.

Around 60% of the private label juices sold by REWE and Penny are either 'Rainforest Alliance' certified or have been awarded the 'EU Bio-Label'.

Responsible Cultivation

The certification system encourages farmers to practice responsible methods of cultivation and harvesting, and control the use of pesticides.

Training courses, preventive examinations, and suitable protective equipment are also provided to farmers.

Employees receive a statutory minimum wage and also have regular working hours.

Overall, the system contributes to improving the living and working conditions of farming families in developing countries.

In July of this year, REWE, Penny, and Toom Baumarkt banners became the first retailers in Germany to stop selling plastic straws in-store.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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