Grenade Stands Down As Monoprix Digital Marketing Director
Director of digital marketing at Monoprix, Béatrice Grenade, has left her job to join brand management company Linkfluence, and has been succeeded by Florence Chaffiotte.
Grenade had only held her position at Monoprix since January of this year, according to LSA.fr
She has acted as deputy director general of CA COM, the French retail marketing firm, as well as director of marketing for Meilleurtaux.com, and then for Leguide.com. In 2010 she joined France's state-owned railway company, SNCF, in the capacity of Voyages-SNCF.com’s marketing director, before working for the retailer Monoprix.
Her replacement Chaffiotte, comparatively less well known, has held marketing and media-relations positions at Grandvision France, Lapeyre, and Alain Afflelou.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.