Hancocks has relaunched and redesigned its iconic Kingsway brand in an effort to make it more marketable for the 21st century.
The classic crown design will receive a makeover in order to give it a more contemporary sheen.
The company's purchasing director, Jonathan Summerley, stated:
"We're really pleased with how the relaunch of Kingsway is coming together. It's a massive task given the number of confectionary products involved and, once completed, will prove to be a massive asset to our customers. Shoppers will start to link the range much more easily, choosing and relying upon its good value credentials."
Hancocks has also produced wooden trees for its Kingsway Lollies range. Each tree holds 136 lolls and costs £16.29 (plus VAT) with a recommended retail price of £34.
© 2014 European Supermarket Magazine by Peter Donnelly
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