Health, Environment Key To Success Of FMCG Brands In France: Kantar
French consumers are displaying a growing interest in organic and traceable products, a new study by Kantar has revealed, indicating that health and environment are among the top five concerns for French shoppers in 2019.
'Striking A Balance'
Consumers are also looking at striking a balance between better quality and affordable prices as the family budget continues to be a key concern for French shoppers.
The study also found that 63% of French households were willing to pay more for a better quality product.
In 2018, the trend of 'buying less to buy better' was growing in popularity, resulting in a 1.2% decline in FMCG sales.
Role Of CSR
With a notable increase in interest among consumers about environment and sustainability, many firms have introduced corporate social responsibility programmes, the study pointed out.
However, in addition to CSR initiatives, a typical brand's success was found to be driven by traditional elements like competitive pricing, location, product range, experience, and quality.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.