Health, Value And Online Services Likely To Be In High Demand Following COVID-19: Study
Grocery shoppers are likely to demand a greater range of healthier options, more efficient online services, and better value as the COVID-19 pandemic subsides, a new report by McKinsey and EuroCommerce has found.
The Disruption and Uncertainty – State of Grocery Retail 2021 report examines the impact of the pandemic on grocery revenue, the level to which businesses were able to react and the rapid adoption of online, among other topics.
It found that revenues were positively impacted by the pandemic – based on Europanel data, during the first lockdown in March 2020, grocery sales in Europe increased on average by 20%, and by 10% during 2020 as a whole.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!