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Hofer Opens Store At Former Zielpunkt Location

Published on Sep 13 2016 4:45 PM in Retail tagged: Retail / Austria / Hofer / Vienna

Hofer Opens Store At Former Zielpunkt Location

Nine months after the Zielpunkt insolvency, Austrian discounter Hofer has taken over the first of a total of eleven locations of former Zielpunkt stores.

On Thursday, 8 September, the new store opened its doors on Krottenbachstraße 106, in Vienna's 19th district.

The new store offers a large range of bread and pastries in its Backbox in-store concept. Right next to it, you will find the Coolbox, which provides snacks and convenience-products.

Included in the 15 employees and trainees are a number of former Zielpunkt staff, who now work for Hofer.

True to the motto of 'Projekt 2020' - an ecological project by Hofer with five main goals to be accomplished by 2020 - the store only uses green power from Austria and cleans exclusively with environmental-friendly cleaning supplies.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.

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