Hofer Rewarded With 'Best Retailer 2016' Award
Hofer, Austria's version of Aldi, has been named the number one retailer in the country, in an independent awards programme.
The 'Best Retailer 2016' programme involved seven categories with a total of 47 criteria.
The independent market- and opinion institute TNS Info Research Austria assessed the retailers.
Hofer achieved a perfect 100 points in five from seven categories (infrastructure, personnel, image, prices and marketing).
The programme was commissioned by the trade magazine CASH.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Fabian Novakovics. To subscribe to ESM: The European Supermarket Magazine, click here.