The hypermarket sector outperformed the rest of the French grocery market in November, the latest data from Kantar has shown, growing by 1.6 percentage points despite the overall market declining.
According to the data for the P12 period (1 November to 28 November), French grocery spend was down 6.2% compared to the corresponding period last year, which was marked by lockdowns.
However, the level of spend remains 2.4% higher than in 2019.
