Hypermarkets are strengthening their dominant position in the Czech market, a recent study has found.
The latest GfK Shopping Monitor has revealed that 48 per cent of Czech households list hypermarkets such as Albert, Globus, Kaufland and Tesco hypermarkets as their top choice for groceries.
Discount stores such as Lidl and Penny Market have held onto their second place position, being preferred by 24 per cent. The popularity of the traditional supermarket format remains stable as the favourite for 17 per cent of respondents.
When it comes to fresh foods, especially deli and meat products, Czech shoppers still appear to prefer smaller, specialised shops. However, the study also shows that consumers have been increasingly returning to larger stores for all monitored fresh food categories, with the relevance of hypermarkets particularly on the rise.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by László Juhász. To subscribe to ESM: The European Supermarket Magazine, click here.
