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Retail

Intermarché Portugal Launches New 'Vilamarché' Banner

By square1
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Intermarché Portugal Launches New 'Vilamarché' Banner

Intermarché (ITM) will launch a new banner in Portugal this Thursday, 13 December. The France-based retailer will reveal its first Vilamarché store in Setúbal, near Lisbon, according to reports.

The retailer said it is "a great investment and marks a deep commitment of the group to Portugal, which is to be expanded throughout the country." Several "playful and educational promotions” will coincide with the official opening this Thursday, focussing on savings for consumers, and the family.

Intermarché currently operates about 230 Intermarché supermarkets in Portugal and has plans to extend the new Vilamarché format across the country. (10 Dec)

© 2012 - ESM: European Supermarket Magazine

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