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Irish Shoppers Clear Bread From Supermarket Shelves As Snow Hits

By Publications Checkout
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Irish supermarkets have experienced an increase in demand for bread, milk, and other essential grocery items, as Storm Emma hits the country.

Ireland is currently facing sub-zero temperatures with heavy snowfall in certain parts of the country, which is set to last for the rest of the week.

These conditions have led to a number of disruptions, however, social media has been filled with images of empty supermarket shelves as customers stock up on essentials.

Shoppers noted that bread, in particular, was becoming difficult to find.




Increasing Supplies

Tesco Ireland says that it is working with its suppliers to ensure that extra grocery essentials will be available across the week for customers who want to stock up ahead of the bad weather.

Over 400,000 cases were delivered to Tesco's 149 stores across the country in 260 deliveries on Monday night, with additional deliveries yesterday and today.

The retailer says that it has increased the availability of core grocery essentials, including 20% more bread, 10% more milk, and extra fresh food and fuel.

“Our teams are working around the clock to ensure that stock reaches our stores to help customers prepare for the bad weather ahead and we will have good availability of stock throughout the week," said Christine Heffernan, corporate affairs director at Tesco Ireland.


"We’re doing everything we can to ensure that stocks of fresh produce, bread and milk with deliveries planned for each day.”

Discount retailers Lidl and Aldi also took to social media to reassure customers that they are increasing deliveries.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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