Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Consumers Choose Premium Over Price When It Comes To Snacks: Study

According to a recent report by Nielsen, 40% of shoppers have said that they expect to pay a premium for healthy and functional snacks.

The data reflects a change among consumers about the way they perceive snacks. They now consider healthy snacking options as opposed to chocolate, sweets, crisps and soft drinks.

The Health Factor

The attitude towards sugar and protein consumption is changing and consumers are more conscious about the ingredients in the products they purchase.

There has been a rise in ‘organic’ products as well as products with a ‘free from’ claim.

According to Nielsen’s Brandbank data, there were 22,960 products with the ‘free from’ claim in 2017.

Additionally, it was found that a third of customers preferred products with a ‘free from’ claim.

In April of this year, a study shared by market insights firm IRI found that healthy options were boosting the sale of snacks across Europe.

 A Big Push By Private Labels

Traditionally, snacking has been led by brands, but private labels have started entering the arena.

Setting aside quality perceptions, private labels have now started to introduce premium snacking products. Differences in the rate of innovation, depth of range, and quality perception between private labels and brands were major factors that resulted in a gap in market share.

As of now, the snacking category is worth £18 billion (€20 million) and is growing at 0.3% in value.

The category requires a high level of innovation and continuous investment in new product development, according to Nielsen.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days