A number of Italian agriculture and food companies have teamed up to defend, support and enhance Italian food products, with a new association Filiera Italia.
The establishment of Filiera Italia was initiated by farmers lobby group Coldiretti, together with Ferrero, Inalca/Cremonini and Consorzio Casalasco (Pomì and De Rica), reports Ansa.
Other founding members include Bonifiche Ferraresi, Ocrim, Farchioni Olii, Cirio Agricola, Donna Fugata, Maccarese, Ol.Ma, Giorgio Tesi group, Terre Moretti and Amenduni.
The group says that its common values include territorial and national identity, transparency, sustainability, conscious consumption, and the promotion of the Mediterranean diet.
Group Priorities
The main priority of Filiera Italia is the 'defence of national excellence in foreign markets', according to Coldiretti. This includes opposition to the UK’s traffic light and France’s NutriScore nutritional food labelling systems.
The group says that under these schemes, many products such as Parmigiano Reggiano cheese, milk, extra virgin olive oil and Parma ham are all labelled as unhealthy, while products with synthetic sweeteners end up getting a green sticker on the label, indicating that they are a more nutritious option.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
