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Retail

Italians Increasing Visits To Discount Stores, Nielsen Study Finds

By Branislav Pekic
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Italians Increasing Visits To Discount Stores, Nielsen Study Finds

An industry market survey conducted by Nielsen has revealed that 22% of Italian consumers claim to have increased visits to discount stores to purchase food and grocery products, compared to 12 months ago.

Significantly, 80% of Italians visit local markets and traditional shops alongside hypermarkets and supermarkets, which are shopped in by 97% of the population.

In addition, self-service tills in supermarkets are used by 33% of Italian consumers (compared to an EU average of 23%), while 17% say they still do not use these services.

The research also indicates that 50% of consumers buy online, while 42% of respondents use promotional online or mobile coupons (compared to 30% in the EU).

In terms of additional extras they would like to see offered in-store, 45% would like the ability to connect to Wi-Fi to make the shopping experience more personalized, 41% would like more targeted offers, while 24% would like to have a personal shopper to assist them in the store.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic

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