The TuDay Conad proximity store, located in Corso Gramsci, features a 'dynamic concept' suited to the needs and lifestyles of consumers, the retailer said in a statement.
It will offer shoppers a 'fast, efficient daily shopping experience'.
The new store boasts an extensive fruit and vegetable department, as well as a bakery, delicatessen, and butcher, along with an assortment of ready to eat products prepared in-store, according to the retailer.
Conad's private-label lines, Sapori&Dintorni, Sapori&Idee and Verso Natura also feature, along with an assortment of gluten-free, protein, organic and healthy products.
The supermarket covers an area of 420 square metres and features eight self-check-out tills.
In-store services include bill payment facilities and delivery services, using eco-friendly electric vehicles.
Conad reported a turnover of €17 billion last year, up 6.5% year-on-year, the retailer announced in July.
Turnover from its private label ranges reached €4.8 billion (+5.8%), accounting for 31% of total sales in the supermarket channel.
The retailer closed the year with 3,332 outlets, in addition to 334 concept stores, including pharmacies, opticians, pet stores and petrol stations.