Italy’s SUN Consortium Targets 3.5% Market Share in 2017
Italian retail consortium Supermercati Uniti Nazionali (SUN) should end 2016 with a 3.3% market share and is targeting 3.5% by the end of 2017, compared to 1.7% back in 2011.
However, on a local level, SUN members have a double-digit market share in the Lazio (17.3%); Marche, Abruzzo and Molise regions (13.3%), as well as in the provinces of Brescia, Cremona and Mantua (13.3%).
The growth in market share follows a similar trend in terms of turnover – going from €1.09 billion in 2011 to around €2.66 billion in 2016, and growing to €2.79 billion by the end of 2017.
The SUN consortium, along with other partners, is part of ESD, the largest purchasing centre in Italy, with a 21.3% market share (+0.37% year-on-year, IRI data).
During the reference period, the number of stores doubled from 296 in 2011 to 595 in 2016, with plans to reach 626 next year. This goal will be achieved thanks to the €94 million earmarked for investments.
One of the features of the SUN consortium is its own private label brand Consilia. Starting with 1,126 references in 2007, it has now reached 1,984, with estimated 2016 revenues of €102.2 million. Sales are expected to grow to nearly €120 million in 2017.
The SUN consortium consists of five shareholders: Magazzini Gabrielli (from Ascoli Piceno), Cadoro (Venice), Italmark/Italbrix (Brescia), Gros Gruppo Romano Supermercati (Roma) and Alfi (Piedmont).
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.