Under the agreement, 27 stores will come under the Sisa banner by July, bringing the total number of stores directly-owned, administered and affiliated with Supercentro to 327.
The deal will enable the group to achieve €30 million in volume growth and boost the traffic of Sisa-branded products in the D.IT purchasing centre.
Supercentro will also make available to Feritrade all its know-how from a logistical, assortment, merchandiser and promotional point of view, strengthening the presence of Sisa in a strategic territory for the brand.
Gruppo Supercentro has been operating for more than 20 years in Southern Italy (Puglia, Calabria, Basilicata) with a multi-channel network under the Sisa, Ipersisa and QuickSisa, Stop&Shop brands.
It reported a turnover of €240 million in 2022 (up 5% year-on-year) and recently opened two directly-owned stores in the province of Taranto after a radical restructuring.
Last November, Gruppo Supercentro announced its three-year investment plan worth €23 million, including €7.5 million for the restyling of existing stores, €2 million for the expansion of its distribution centre, and €5 million for the implementation of a new cash-and-carry store.
As a result of these investments, the network will grow from the current 300 stores, directly-owned and affiliated, two distribution centres and four cash-and-carry stores, to 350 stores and five cash-and-carry outlets.