Jumbo is the lowest-priced supermarket chain in Portugal for the third consecutive time, a study by consumer association Deco Proteste has revealed.
The association looked at 243 products in 591 stores between January and March of this year, producing a basket made up of private-label brands (38%) and manufacturer brands (62%).
Spend To Save
Two consumer profiles were analysed – those who spend €150 per month and those who spend up to €400. The organisation's conclusion was that shoppers who spend the most are the ones who also save the most, with the greatest savings to be achieved in the city of Santarém.
Jumbo’s dominance in inexpensive products is largely due to its performance in coastal regions. Continente and Continente Model have a widespread national presence, but their prices are, on average, 2% more expensive than Jumbo. However, these two banners are the cheapest in the interior and in less populated areas.
Pingo Doce, which also has national coverage, charges prices that are 6% higher than the market leader.
Priciest Chains
In Portugal, the most expensive chains are Intermarché (+12%), Minipreço (+13%) and Lidl (+13%), in the last two cases due to fresh products such as meat and fish. For grocery and drugstore products, Lidl surpasses Pingo Doce in the ranking.
In Madeira, New Super is the cheapest; while in the Azores Solmar, the Continente Modelo and Guarita banners have the lowest prices.
Jumbo supermarkets were the cheapest across the board, boasting the best prices in both fresh and frozen products, as well as for grocery, personal care and household products. The supermarket chain is also the cheapest online, ahead of Continente and Intermarché.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine
