Dutch retailer Jumbo is considering opening more than 100 stores in the Flanders region of Belgium, according to media reports.
In an interview with trade publication Gondola, Jumbo Belgium managing director Peter Isaac said that the business is planning to introduce three store formats to the Belgian market, including its Jumbo Foodmarkt operation.
The first Jumbo outlet is set to open in Belgium in November, in Pelt, with three outlets set to open their doors by the end of the year, followed by 12 to 15 the following year.
Confident Outlook
"We are confident that we can win a good position in the Belgian market," Isaac told Gondola. "We are a prize fighter for many people, but that is not entirely true. We have various assets that make us attractive to the Belgian consumer: low price, but also assortment and service."
Isaac also confirmed that while the first three outlets it opens will be new builds, it will also be looking at acquiring existing retail sites for future openings.
Jumbo also sees opportunities in Brussels and Wallonia in the long term, although it has not outlined its plans for these regions yet, Gondola reported.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
