DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Jumbo Revamps Fruit And Vegetables Assortment

By Dayeeta Das
Share this article
  • Dutch retailer Jumbo has announced that it has revamped its fruit and vegetables assortment to encourage customers to include more greens in their diet.

    In the coming weeks, the retailer will introduce more than 100 new products that will offer customers a wide range of healthy choices.

    A Range Of Options

    Jumbo will expand its salad range to include Buddha bowls, snack salads, and toppings, so that customers can easily toss up a salad of their choice.

    It will also offer cooked vegetables, carrot noodles, pumpkin lasagna, and cauliflower rice.

    It plans to introduce cooking vegetables under the label 'Kies & Mix', which will allow customers to add several vegetables to their meals.

    ADVERTISEMENT

    Single packs of snack vegetables like bell pepper, celery, carrot, and cauliflower will also be available.

    Fruit-Based Snacks

    The retailer will also launch a 'Fruit Snacking' shelf that will offer responsible alternatives to sweets.

    This will include vegan fruit gums, fruit strips, and fruit chips, that are made of dried fruit and do not contain any flavours, colours or added sugars.

    Sustainable Packaging

    Jumbo has also directed efforts to make the packaging of the new range of products more sustainable.

    ADVERTISEMENT

    It has replaced the cardboard packaging around salad bowls with a printed closing foil. The move is expected to save around 175,000 kilograms of cardboard.

    © 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

    Get the week's top grocery retail news

    The most important stories from European grocery retail direct to your inbox every Thursday

    Processing your request...

    Thanks! please check your email to confirm your subscription.

    By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.