Supermarket chain Jumbo is to expand during October with a further 14 new stores in the Netherlands, bringing its portfolio in the region to 373 stores.
The stores formerly opened by C1000 will undergo 'complete metamorphosis' to combine Jumbo's 'unique formula with the best elements of C1000', according to the retailer.
The new stores will offer a large variety of fresh products such as bread, vegetables, fruits, meats and cheeses.
"Thanks to the successful integration we can let more people know the unique Jumbo formula of the lowest price, the largest with C1000 range and best service. In October there will be as many as 14 new stores," Colette Cloosterman-of Eerd, director of innovation at Jumbo Supermarkets said.
"In these shops we enrich the Jumbo formula with the best elements of C1000. Customers can leverage the power of both formulas in a store."
According to the retailer, all employees of the C1000 stores will be employed at the revamped Jumbo stores.
With the acquisition of the C1000 banner in November 2011 and Super de Boer in 2009, Jumbo C1000 has become the second largest supermarket company in the Netherlands.
New Jumbo stores launching in October:1-10-2013 Leiden, Kopermolen2-10-2013 Zwolle, Bachplein2-10-2013 Zwolle, Hogenkamp Passage9-10-2013 Dalfsen, Wilhelmina Street9-10-2013 Leeuwarden, Cross Dobbe9-10-2013 Leek, Waezenburglaan16-10-2013 Tilburg, Amer16-10-2013 Delft, Vrijheidslaan16-10-2013 Hamburg, Dorpsstraat23-10-2013 Nijmegen, Malvert23-10-2013 Nijmegen, Leuvensbroek30-10-2013 Oudewater, Papenhoeflaan30-10-2013 St. Annaland, Spuistraat30-10-2013 Delft, Dasstraat
© 2013 - ESM: European Supermarket Magazine by Ellen Lunney
