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Retail

Kaufland Partners With 'Too Good To Go' To Fight Food Waste

German retailer Kaufland has announced a partnership with the food waste prevention app 'Too Good To Go'.

Presently, the service is available in five Kaufland outlets in Aachen, Bad Durrheim, Bad Kreuznach, Heidelberg-Rohrbach, and Oranienburg.

By ordering through the app just before store closing hours, customers can avail discounts on food items sold in the form of a 'lucky bag'.

The 'lucky bags', normally priced at €10 each are sold for €3 on the 'Too Good To Go' app, Kaufland added.

As part of the collaboration, the retailer will initially offer snacks such as sausages, sausages, hot dogs, meatloaf, steaks, or Schnitzel.

'Test Our Cooperation'

Fabian Schinke from Kaufland's commercial catering department said, "We [will] first test our cooperation with a handful of snacks, so that both sides get a sense of how [it] works. 

"If the offer is accepted positively by the customers, we would like to continuously expand the cooperation."

Customers place their orders and make their payments thought the app, before collecting their bags from the snack bar in the participating retail outlets.

Kaufland has implemented several measures to prevent food waste, including its 'Die etwas Anderen' (Something Different) initiative, which encourages the sales of imperfect but high-quality fruit and vegetables.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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