Get the app today! Download iPhone App Download Android App

Keeping It 'Real' - Metro Gaining Traction From Refurbished Hypermarkets: Analysis

Published on Jan 15 2018 10:50 AM in Retail tagged: Featured Post / Germany / Real / Olaf Koch / Metro AG / Paywall

Keeping It 'Real' - Metro Gaining Traction From Refurbished Hypermarkets: Analysis

A little investment can go a long way, as Germany’s Metro AG is discovering when it comes to its Real hypermarket operation.

According to the group’s preliminary sales for the first quarter of its 2017/18 financial year, like-for-like sales at Real were flat (0.0%). Reported sales went down by 0.5%, compared to 4.0% in the same period in 2016/17 – not hugely impressive figures, granted, but considerably better than recent performances.

As Metro pointed out, like-for-like sales at Real were at the same level as the previous year, despite the ‘significantly negative effect of reduced trading days’, with ‘positive developments’ in its non-food categories and a stronger performance from its food categories, despite the ‘highly competitive market’. It also said that its online business,, posted ‘continued strong growth’.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email