Kesko Seeking To Widen Finnish Culinary Horizons
A survey on attitude towards food in Finland by Finnish retailer, Kesko has revealed that a majority of Finns stick to just nine dishes in their weekly meal repertoire.
However, the survey also shows that Finnish consumers are increasingly interested in trying out new food.
Oven-baked salmon topped the survey, with 61% Finns naming it as their go-to everyday dish.
Beef and pasta casserole, meatballs and minced-meat sauce were closely behind with 59% and 58% of the vote, respectively.
Consumers also cited homemade pizza or hamburgers as popular options.
Finns Ready To Try New Things
The survey found that 44% of respondents have a growing interest in food and want to expand their culinary horizons as well as their cooking skills.
According to Heidi Jungar, customer insight director for K Group’s grocery trade division, Finns are ready "to try new and even unusual alternatives a few dishes at a time”.
"We want to challenge Finns to expand their food horizon,” added Anne Hujala, head of the K-Supermarket chain.
According to Hujala, the support of retailers is essential to nurture a foodie culture in Finland.
"Within the next two years, we will have more than 250 high-quality food stores across Finland", she added
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Matthieu Chassain. Click subscribe to sign up to ESM: European Supermarket Magazine.