Lidl Germany is reportedly working on an Express format, which will combine its traditional store concept with online ordering.
Lebensmittel Zeitung reports that the Lidl Express format will offer a fast checkout for customers that order products online. In addition, the stores will sell a smaller range of products, focusing more on convenience products.
The web service to support the platform is in the testing phase, Lebensmittel Zeitung said.
In October, Lidl announced it was planning to introduce fresh and frozen produce as part of its click and collect offering, with a trial of the service set to commence this month.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. To subscribe to ESM: The European Supermarket Magazine, click here.
