Lidl Italia has launched a new competition, in which the winner will receive €50 worth of free shopping for 20 years.
To take part in the "Win grocery shopping for 20 years" contest, which runs from 13 April to 10 May, consumers must first subscribe to Lidl Italia’s newsletter and shop in one of the 570 Lidl stores for at least €25.
Customers need to retain the receipt and register their data on the retailer’s website. Once they complete this, a shopping cart full of groceries will appear on their computer screen. The task is to guess the value of all the products that the cart contains, or at least to come as close as possible.
Besides the main prize, there will also be prizes for second place (€50 vouchers per week for one year) and the third place (€50 vouchers per week for one month), as well as additional vouchers for those decide to participate in the competition, also worth €50.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic
