Lidl Portugal has launched a promotional campaign with the aim of encouraging the consumption of fruit and vegetables among 6 to 10 year olds.
In partnership with the General Directorate for Health, the General Directorate for Education and the National Program for Promoting Healthy Eating, the retailer will take part in a educational roadshow covering 60 primary schools in Portugal that kicks off on 23 September.
The initiative will highlight the importance of adopting a healthy diet, combined with the practice of regular physical activity, with additional messages about oral hygiene, importance of sleep and safety in the kitchen.
With the help of mascots “Super Gang of Fresh” (mushroom, fig, apple, peas, tomatoes, yellow pepper, orange and blueberry), this campaign aims to teach and encourage children to adopt healthy and sustainable lifestyles, through play and pedagogical methods. In addition, the retailer is also promoting the sale of fruits and vitamin juices at its stores.
For every €10 spent, consumers will get one pack with four collectible cards, easy to stick in the related album (available for €1.99). Online games related to the campaign and special content is available for download from Lidl Portugal’s website.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.
