Discounter Lidl has unveiled a 'pop-up garden' at Brussels Central Station, in the Belgian capital.
The concept, which has been dubbed Lidl's 'Garden of Eden', has been developed to showcase the range of garden equipment that the retailer offers, from sun loungers and parasols to lawnmowers and hedge trimmers.
Consumers can find out more information about its range via its website www.lidl-shop.be.
In addition, the group is offering prizes to visitors to the pop-up store that can come up with a creative slogan involving the terms 'Lidl' and 'garden'.
The pop-up garden will be located at the train station until 26 March.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.
