Lidl Records Biggest Ever Gain In France, As E.Leclerc Extends Lead
Published on Aug 28 2019 8:58 AM in Retail tagged: Featured Post / Carrefour / France / Lidl / E.Leclerc / Kantar / Paywall
Discounter Lidl has posted its biggest ever four-week market share gain in France, rising 0.7 percentage points to sit on 5.9%, according to the latest data from Kantar.
The data covers the P08 period, running from July 8 to August 4.
Commenting on Lidl’s performance, Kantar said that the discounter benefited from ‘fast-growing advertising investments’, seeing its footfall numbers rise by around 560,000, as well as increased spend per customer.
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