Discounter Lidl has posted its biggest ever four-week market share gain in France, rising 0.7 percentage points to sit on 5.9%, according to the latest data from Kantar.
The data covers the P08 period, running from July 8 to August 4.
Commenting on Lidl’s performance, Kantar said that the discounter benefited from ‘fast-growing advertising investments’, seeing its footfall numbers rise by around 560,000, as well as increased spend per customer.
