Retail

Lidl Top Retailer for Social Network Posts in Italy

Share this article

German discounter Lidl is the top food retailer in Italy in terms of mentions on social media (5,838), according to a study by social media monitoring company Digimind.

The study analysed the performances of the top eight players (Lidl Italia, Carrefour Italia, Auchan Italia, Coop, Conad, Esselunga, Eurospin and Sigma), with a particular focus on postings on the six major social networks (Facebook, Twitter, YouTube, Google Plus, LinkedIn and Instagram).

The result is not a surprise, as Lidl Italia has an aggressive and creative social policy, being the only one with a presence on all the major social networks, resulting in 1.52 million interactions in just over a month.

French retailers Carrefour (5.467) and Auchan (2,181) placed second and third, respectively, followed by Coop Italia with 1,560 mentions.

Coop, with two accounts, has the most posts (386), followed by Lidl (180) and Carrefour (99).
Twitter emerges as the main media type: 56% of mentions consists of tweets, followed by posts to Facebook (22%) and by internet news (12%).

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com