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Retail

M&S Updates Womenswear Offering With Store Refresh & Staff Training

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M&S Updates Womenswear Offering With Store Refresh & Staff Training

Marks & Spencer has refreshed womenswear departments in its stores as part of its ongoing textiles reappraisal.

Further to that, all 10,000 of its womenswear employees have recently completed 'Fashion Camp' training, according to the retailer.

Patrick Bousquet-Chavanne, executive director of marketing and business development at M&S, said, "This is a very exciting time for M&S womenswear. We have invested in the quality and style of our products, we have reinvigorated our marketing strategy with the launch of our Britain’s Leading Ladies campaign and we have refreshed our womenswear environment."

"We hope that the in store changes that we are showcasing today, coupled with our newly trained 10,000 Fashion Camp graduates, will help us deliver exactly what our customers want and expect from M&S – high quality, stylish products and world class customer service."

The changes in store include 'high impact Welcome Zones, highlighting the latest trends and most popular lines for customers as soon as they enter the store', 'improved in store navigation with more visual displays at the front of each department' and 'more outfit suggestions displayed throughout the store', according to the retailer.

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Additionally, a new footwear and accessories department offering a mix of employee-serviced and self-service formats has launched in three stores - Oxford Street Pantheon, London Colney and Bluewater - under a trial format.

The departments have been completely transformed with new fixtures, fittings and visual merchandise and also feature an ‘Inspiration Station’. Powered by RFID technology, this new multi-channel unit tells the story behind the shoes on a 32” digital screen and advises which accessories match that particular shoe every time a customer places a product on the sample shelf.

 

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney

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