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ESM Queries Valuations Of Tesco, Walmart, Aldi, Lidl

Published on Apr 5 2013 9:30 AM in Retail

ESM Queries Valuations Of Tesco, Walmart, Aldi, Lidl

In the current issue of ESM, we ask the question - is Warren Buffet, the second richest man in the US, off his rocker in paying $28 billion for Heinz when Interbrand, acknowledged as the most influential valuer of global brands, values the Heinz brand at only $7,722 million.

The magazine is also critical of valuations placed by Interbrand and arch-competitor BrandZ, part of the WPP Group, on retail brands Tesco, Walmart, Aldi and Lidl, as well as many popular FMCG brands.

The full story is available to ESM subscribers. Contact [email protected] for details.

© 2013 - ESM: European Supermarket Magazine

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