Majority Of Portuguese Buy Favourite Brands During Promotions: Study
Eighty per cent of Portuguese consumers buy their favourite brands during promotions, a new study by Centromarca and Kantar has revealed.
The Marcas and Consumidores study also found that this trend grew from 66% in 2014 to 77% in 2017.
According to a report in Diário de Notícias, Centromarca’s Pedro Pimentel remarked that retailers are offering more discounts of smaller value throughout the year.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!