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Marks & Spencer Launches 'Spend It Well' Campaign

Published on May 4 2017 3:15 PM in Retail tagged: UK Retail / Marks and Spencer / M&S / Advertising

Marks & Spencer Launches 'Spend It Well' Campaign

UK retailer Marks & Spencer has launched a new 'Spend it Well' advertising campaign, which will be featured across all digital channels and in-store.

The retailer says that the campaign is 'designed to inspire and enable people to make every moment special by focusing on the quality experiences, people and things that really matter'.

This is the first time that Marks and Spencer has launched a campaign that will include both its food and clothing divisions under one tagline.

Thinking differently

“Our ‘Spend it Well’ campaign is a radical departure from where we’ve been previously," said Patrick Bousquet-Chavanne, Marks and Spencer's executive director of customer, marketing and M&S.com.

"It speaks to deep truths about our customers - based on a huge amount of research and listening - and celebrates their lives in a way which is new and innovative for the brand. To remain relevant and attract new customers, we need to get people thinking differently about M&S and recapture our position as a pioneer in culture."

The television advertisement features women of all ages making choices about their lives, and is narrated by actress Helen McCrory.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.

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