Marks & Spencer has launched a children’s footwear advice service in 36 of its stores, on a trial basis.
Seven hundred and fifty members of its staff have been trained in offering advice on selecting children’s shoes, with the initiative scheduled to be concurrent with the recommencement of the school year.
The grocer says that it ‘already sells a quarter of a million school shoes a year, including 30,000 in August alone’.
Back To School
“There’s lots for customers to think about to get the kids ready for the new term and properly fitted footwear is an important part of that,” commented Niamh De Frinse, kids’ footwear technologist at M&S.
“We want to be the retailer of choice for parents this ‘Back to School’ season, not just for the kids’ uniform, but for their shoes too, enabling us to grow our market share. Our customers have told us that offering a fitting advice service will give them the confidence to make that important purchase with us, and if the trial is successful we hope to offer this service at even more of our stores in the future”.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up for ESM: The European Supermarket Magazine.
