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Marks & Spencer's Online Goals Seem 'Ambitious', Analyst Says

Published on May 26 2018 11:00 AM in Retail tagged: Trending Posts / UK / Marks & Spencer / Stifel / Paywall

Marks & Spencer's Online Goals Seem 'Ambitious', Analyst Says

On the back of a 62% decline in pre-tax profits across full-year 2017/18, Marks & Spencer has announced plans to streamline its store estate, and develop into a 'more commercial, more digital' business, a move that appears to have gone down well with investors.

However, a leading retail analyst has warned that the group's online aspirations 'appear ambitious', suggesting that while M&S continues to shrink its store base, 'digital isn’t ready to take up the slack'.

'Digital First'

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