Maxima Latvija Develops Seven-Year Strategy, To Invest €600m
Maxima Latvija, the Latvian arm of Maxima Grupe, has announced a seven-year growth strategy, which will see the business invest around €600 million in its operations between now and 2025.
The strategy has been announced to enable the group to 'address the needs and earn the approval of the customer', and will see around €50 million invested this year alone, in new store openings, store relaunches and investing in new locations.
“Our goal is to be appreciated choice for everyday, so 2019 will be a year of new experiences for Maxima customers," said Maxima Latvija chairman of the board Andris Vilcmeiers (pictured).
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