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Mercadona Nears 25% Of Spanish Grocery Market: Kantar Worldpanel

Published on Oct 2 2018 9:14 AM in Retail tagged: Featured Post / Spain / Kantar Worldpanel / Mercadona

Mercadona Nears 25% Of Spanish Grocery Market: Kantar Worldpanel

Market share data from Kantar Worldpanel has shown that Spanish grocery leader Mercadona is close to securing 25% of the market, with the grocer currently on 24.7% share.

This has been brought about by ‘refurbishment of its stores, an expansion of its range that is improving the retailer’s image, and its continued commitment to developing their fresh offer’, Kantar Worldpanel said.

Mercadona is currently investing in its logistics facility in Huévar, near Seville, with a view to improving its fresh logistics operation.

Best Of The Rest

The Kantar Worldpanel data for August 2018 finds that Lidl is the one of fastest-growing supermakets this year, with the discounter sitting on 4.8% share following a half-percentage point gain this year.

Elsewhere, Carrefour holds 8.4% of the market (-0.3% compared to 2017), whole DIA is on 7.7%; its market share impacted by ongoing renovation work.

Eroski holds a share of 5.4% (having posted a -0.1% decline), while Auchan, which operates the Simply Market and Alcampo banners, sits on 3.5% (-0.1%).

Multiple Channels

“In this environment, led by the main FMCG retailers and which accounts for 55% of households FMCG spend, we must not forget the traditional channels, as well as emerging channels, which also play an important role in Spanish retail,” commented Florencio García, Iberia Retail Sector Director at Kantar Worldpanel.

Garcia added that this includes regional retailers, which now represent 11.8% of the market, half a point more than just a year ago.

“Consumers have moved naturally from the specialist to the traditional, proving that they are looking for proximity to the specialist, in a dynamic and convenient format, which has had a long tradition in the Spanish market,” Garcia added.

The FMCG sector grew by 0.9% between January and August of this year, according to Kantar Worldpanel.

© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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