DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5

Metro Italia Opens Up To Non-B2B Customers

By Branislav Pekic
Share this article
Metro Italia Opens Up To Non-B2B Customers

The Italian unit of German wholesaler Metro is trialing a new formula that for the first time will enable all consumers, and not only B2B enterprises, to make purchases.

The “Metro Crù - Il mercato del gusto” concept was introduced recently at the Levata store near Mantua, reported local daily Gazzetta di Mantova.

Interior spaces have been completely redesigned according to displays based on a range of "solutions" and "themes".

The decision came as a result of market research that identified Mantua as one of the provinces with the greatest presence of "food lovers" in Italy.

A second reason is the dual appointment of Mantua as Capital of Culture in 2016 and European Enogastronomy Capital in 2017 (together with the cities of Bergamo, Brescia and Cremona).

ADVERTISEMENT

Metro Cash & Carry Italia operates a total of 49 outlets in Italy.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.