Retail

Morrisons Announces Price Cuts On Over 1000 Items

Share this article

Morrisons has announced it will be reducing prices on 1,072 items; the latest shot in the UK grocery price war.

"The 'Price Crunch' is first in a rolling programme of price cuts in 2016," said the company in a statement, adding that the latest cuts will include both branded and private label goods.

“We are cutting the prices of products that customers will welcome being cheaper at Morrisons, and we are cutting every penny we can," said Morrisons chief executive David Potts.

"We continue to listen carefully to customers and they have told us they want lower prices, particularly on fresh food and everyday essentials. As we improve our customers’ shopping trip, we are becoming more competitive with our own distinct set of prices."

Commenting on the move, Clive Black, analyst at Shore Capital, said, "The price reductions form part of the ‘long journey’ that chief executive David Potts has spoken about repeatedly to the market in recent months. That journey involves each and every aisle of Morrisons, as necessary and material self-improvement is sought."

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by John Golden. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2022. All rights reserved. Developed by Square1 and powered by PublisherPlus.com