Morrisons, Asda, Grow Fastest Of ‘Big Four’ Retailers In Latest Kantar Figures
The latest market share figures from Kantar Worldpanel, for the 12 week period to 13 August, indicate that Morrisons (+2.7%, to sit on 10.4% market share) and Asda (+2.6%, to 15.2% market share) were the fastest-growing of the ‘Big Four’ retailers in the most recent period.
“With growth up 2.7%, Morrisons regained its position as the fastest-growing of the big four supermarkets,” commented Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel.
“Over the past 12 weeks Morrisons cut back on promotions and also gained 231,000 new shoppers, 66% of which were more affluent ABC1 customers.”
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